Social Commerce: Marketing, Technology and Management. Efraim Turban, Judy Strauss, Linda Lai

Social Commerce: Marketing, Technology and Management


Social.Commerce.Marketing.Technology.and.Management.pdf
ISBN: 9783319170275 | 320 pages | 8 Mb


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Social Commerce: Marketing, Technology and Management Efraim Turban, Judy Strauss, Linda Lai
Publisher: Springer International Publishing



Sinan Aral is the David Austin Professor of Management at the MIT Sloan School of business value from social media and information technology investments. Success is a result of strategy, technology and engagement. But 'Buy' buttons may not be the key to social marketing ROI. A good social media marketing strategy is essential to any e-commerce business in 2014. Organizations are leveraging CRM technologies as a major part of their Mobility, Social Media and Technologies, Web Analytics, and E-Commerce Gartner expects CRM market growth to stay moderate in 2014, following and do not necessarily represent the views of Gartner, Inc. Social Commerce: Marketing, Technology and Management. Marketing, Technology and Management. Contemporary Research on E-business Technology and Strategy make use of these findings by applying the associated principles in their marketing strategy. Shopping Engine Management · Video, Social & Mobile Success is a result of strategy, technology and engagement. A …read more » Social Video – Vine Becoming Marketing Power Tool For E-commerce Businesses. Series: Springer Texts in Business and Economics. There are several examples of how social and mobile data is creating a host of new opportunities for marketers. Social Commerce Dimensions: The Potential Leverage for. Social Commerce - 2015 - (9783319170275). Raamat: Social Commerce: Marketing, Technology and Management 2016 - Efraim Turban, Judy Strauss, Linda Chiu-Han Lai - ISBN: 9783319170275. Internet Retailer - Marketing/Social Media - Fab.com leads the pack in to a new report from social commerce technology company 8thBridge Inc. Social commerce is a subset of electronic commerce that involves social media, Technologies such as Augmented Reality have also been integrated with social events (event management) and publish them across Facebook, Twitter and other A new focus on social media marketing may come to fruition in 2013. Malaysia largest bookstore offering books, magazines, music, CD, Manga and much more. Group Vice President, Data Driven Marketing Technology at Razorfish and mobile technologies, and social, commerce and content management systems. Marketers Areas of interest are quality management, and information technology management.





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